Braze
One Platform for Everything Email Marketing Campaign
Challenge: Braze is an all-in-one cross-channel marketing platform, but research found that potential prospects went to other competitors because they just wanted a single email channel.
Creative Solution: Position Braze as an email marketing solution. We sent potential brands a targeted campaign. A direct mailer (with a gift) directs them to custom landing pages and a demo video of how using Braze as an email solution pays off. I worked with product managers and the marketing team to write the campaign idea and messaging.
Direct Mailer
We sent a direct mailer to brands (with a chess set gift). The mailer features bite-sized case studies and a QR code directs audiences to watch an email demo.
Email Demo Video
Collaborated with a product manager, producer and art director to write and edit the script for this technical product demo video.
Interactive Chat Bot
A new chatbot feature on Braze.com. I collaborated with a product manager and a marketing qualified lead manager to create the user experience. I wrote the voice and tone for the bot to be warm, friendly and educational.
Customer Education
Being a great marketer requires chops. To help marketers get better at their jobs, I wrote a step-by-step microsite featuring educational resources and case studies. As well as landing pages for guides.
/ShowMeSoda Slack Bot
This fun idea won the Rockstar category (personal projects) at the company-wide hackathon. I partnered with two engineers to figure out the technical details for this slack bot. I wrote the pitch deck for the presentation.
