Series of ads for The Wall Street Journal's new, redesigned app launching on the Android platform. 

Challenge: How do we motivate people to download and use another app?
The Creative Insight: People Who Don't Have Time to Read The Wall Street Journal Make Time to Read The Wall Street Journal.

An insight that time is a professional investment, and the WSJ app makes it easier for you to do that. Together with The WSJ's tagline "Read Ambitiously", these ads reinforce the campaign message of #MakingTime.