#MakeTime for The Wall Street Journal  

Series of print ads for The Wall Street Journal's new, redesigned app launching on the Android platform. 


How do we motivate people to download and use another app?

The Creative Idea: 

People Who Don't Have Time to Read The Wall Street Journal Make Time to Read The Wall Street Journal.

An insight that time can be a professional investment, and the app makes it easier for you to do that. Together with The WSJ's tagline "Read Ambitiously", these ads reinforce the campaign message of #MakingTime.

Client: The Wall Street Journal | Agency: The & Partnership | Copywriter: Gwen Tan

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