#MakeTime for The Wall Street Journal  


Series of print ads for The Wall Street Journal's new, redesigned app launching on the Android platform. 

Challenge:

How do we motivate people to download and use another app?

The Creative Idea: 

People Who Don't Have Time to Read The Wall Street Journal Make Time to Read The Wall Street Journal.

An insight that time can be a professional investment, and the app makes it easier for you to do that. Together with The WSJ's tagline "Read Ambitiously", these ads reinforce the campaign message of #MakingTime.

Client: The Wall Street Journal | Agency: The & Partnership | Copywriter: Gwen Tan

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