#MakeTime for The Wall Street Journal  

Series of ads for The Wall Street Journal's new, redesigned app launching on the Android platform. 


How do we motivate people to download and use another app?

The Creative Insight: 

People Who Don't Have Time to Read The Wall Street Journal Make Time to Read The Wall Street Journal.

An insight that time is a professional investment, and the WSJ app makes it easier for you to do that. Together with The WSJ's tagline "Read Ambitiously", these ads reinforce the campaign message of #MakingTime.

Client: The Wall Street Journal | Agency: The & Partnership | Copywriter: Gwen Tan

make time2.jpg