Gwen Tan
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Original Stories

 
 

Original Stories  

COPYWRITER: GWEN TAN



From deeply sourced investigations to unique takes on culture,
the Wall Street Journal’s Original Stories series highlights some of the Journal’s most distinguished work.

These videos are typically rolled out on different platforms including Facebook, Instagram Stories, Snapchat, YouTube and Twitter. Every video script is customized for the platform’s audience.

Fun Data: 909 million people watched the WSJ’s content marketing videos (Total Reach). 12 million (Total Clicks) clicked through to the news story, and we saw a 81% growth in orders.

 

Will TikTok find the right balance? The platform is loosening up on sensitive topics—and trying to retain the upbeat vibe that made it so popular.

 

Amid a pandemic, recession and nationwide protests, Joe Biden faces a dilemma in picking a woman to be his vice president. What qualities are voters looking for?

 

Work doesn't have to be awful. Bring back satisfaction to your job with these tips that help you alleviate stress, based on workplace research. Which will you implement?

As tense U.S.-China trade talks resume—how did a corrupt Chinese mogul defraud the U.S. of nearly $2 billion? See where the money leads.

Two fatal crashes, a global fleet grounding, ongoing lawsuits—WSJ investigates the root of Boeing’s MAX catastrophe.

 

Is Amazon still customer obsessed? The retail giant changed its search algorithm to favor its own brands—violating one of its core principles.

Most Americans think that faster is better when it comes to the internet. Find out if cable companies are overselling you.

The extreme youthfulness of protesters in Hong Kong are alarming Chinese officials. How have the city’s schools become the latest ideological battleground?

The WSJ built an online bracket generator for March Madness. Some fun digital ads for the “March Madness Machine.”  

 

Just because it’s the tenth anniversary of the iPhone.

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