There's Nothing to Hide - Billboard Ad
NTUC Income is a social enterprise and Insurance provider in Singapore. Core brand values are fairness and transparency.
The challenge is to come up with a creative way to make known the fact that NTUC Income is still the only Insurer to publish their yields every year.
Copywriter: Gwen Tan | Art Director: Michelle Lin
The Creative Idea
One of our client's brand values is 'Transparency'. So we made our Ad transparent.
Always Transparent Billboard Ad
Copy on the Billboard Ad