There's Nothing to Hide - Billboard Ad  


NTUC Income is a social enterprise and Insurance provider in Singapore. Core brand values are fairness and transparency. 

The challenge was to come up with a creative way to make known the fact that NTUC Income is still the only Insurer to publish their yields every year.

Copywriter: Gwen Tan | Art Director: Michelle Lin 


The Creative Idea
One of our client's brand values is 'Transparency'. So we made our Ad transparent. 

Always Transparent Billboard Ad 

Copy on the Billboard Ad