WSJ Education

AGENCY: THE & PARTNERSHIP | COPYWRITER: GWEN TAN

The Wall Street Journal for college students, professors and universities. Visit the WSJ Education Site. We built a resource where universities and students could connect the WSJ’s real-life business news to academic lessons.

Creative concept to promote the WSJ College Rankings online tool. The tool lets students and parents compare colleges according to the criteria they select. Do all high-achievers come from elite colleges? Not necessarily. I did some research and came up with fun facts/trivia around high-achievers coming from regular colleges.