Aquarius Campaign - Run the World/Google Street View
Launch Aquarius, a new sports energy drink under the Coca Cola brand in the Asia-Pacific region. The campaign needs to be sports related, but also break the status quo of typical sports energy drink advertising.
*Idea has been presented to client
Copywriter: Gwen Tan | Art Director: Astri | Agency: BBH
Launch/Brand Experience Idea
Run the World. Technology mash-up of exercise machines and Google Street View. We hook up treadmills, rowing machines and bicycles to Google Street View. Progress made on screens will be connected to actual distance clocked on the exercise machine. Run anywhere you like in the world, from NYC to London to Rio.
How it works
Stations are set up in major cities where people join in and run the world. These running stations become ambient billboards for the brand, and will always be manned by runners. We make it engaging or competitive; by inviting runners to take part in a worldwide race, (without ever leaving their home city) Asian cities can challenge and race each other. Friends can also personally challenge each other using a mobile app.
Visualization of treadmills hooked up to Google Street View