The WSJ often launches new products like a mircosite or an app, special news features, subscriptions, partner offers and lots more.
Client: The Wall Street Journal | Agency: CHI & Partners and Hogarth Worldwide | Copywriter: Gwen Tan
An Ad for WSJ's March Madness Machine. I wrote the Print Ad, Digital Banners and an animated GIF.
WSJ+ is a global, premium lifestyle membership that comes with your subscription to The Wall Street Journal. It gives you access to getaways, experiences and offers. Since its launch in 2014, membership has grown by +69% YOY (Year over Year).
I oversee the WSJ+ creatives (print ads, emails, banners) that reach at least .5 million members in North America alone.
We run WSJ subscription sale ads pretty often. Print and Email.
A WSJ City App made specially for London. Email launch.
Tune in, guys.