The Wall Street Journal launched The Journal Collection, an e-commerce site selling luxurious, well-designed products targeted at WSJ readers and the ambitious crowd. 

Success Rate / Data

  • Emails are sent  to an estimated 703, 203, WSJ readers who have signed up for the mailing list, with at least 23% visiting the site after opening the emails


  • Total sales for 2017 were at least $195,050, with an average order value of $97. It was the highest sales, since its launch in 2016


Client: The Wall Street Journal | Agency: CHI & Partners and Hogarth Worldwide | Copywriter: Gwen Tan




I oversee The Journal Collection's print ads and emails sent out to WSJ subscribers regularly.

Digital banner on WSJ.com

2017 holiday email sent out to WSJ subscribers in an engaging content style — featuring the Journal Collection's most giftable products. This creative ad raked in at least $21,294 in sales for the month of December, making it the highest sales month.